It is the users that ultimately determine whether a product is successful on the market or not. The PCV Group already incorporates this ethos at the product development stage, by making the needs of the user a focal point. User Centred Design (UCD) is the approach that a team of five is continuously improving for client projects of the Enschede-based product developers, without losing sight of their technical background. Industrial designer Bram Norp provides valuable insight.
The visualisation of ideas forms a significant part of any industrial design study. Using paper and a charcoal pencil, a graphics pad or a computer, images are created that aren’t just meant to look nice. Yet, what roles can and should they actually play in product development processes? Industrial designers Bram Norp and Elias van Hoek, both graduates of the University of Twente’s (UT) degree programme in Industrial Design Engineering, recognise big differences between sketching during their studies and in their day-to-day work at the PCV Group – revealing a large gap between theory and practice.
On 14 January PCV visited the Horecava, the most important fair in the Netherlands for all professionals in food service. The fair was very well-attended by a large number of visitors. At the Start-up LAB, over 50 start-ups showed their innovations. In the TrendLAB exhibitors were grouped in themes around food, one of them being “Transformation & Circularity”.
For cappuccino lovers, the light, frothy milk on top – the crowning glory of this ever-popular hot drink – is no less important than the coffee itself! Whether one prefers a towering pile of stiff foam or a froth with a creamier consistency… tastes differ widely. And many more variations can be created through different preparation methods. The team at the PCV Group know this well, as their everyday work deals with stages of these systems – from the initial product idea to the finished product, from small improvements to newly-designed systems, and from consumer products to professional machines.
The secret to the perfect espresso lies tucked away in the Dutch town of Enschede, a little under ten kilometres from the German border. More precisely, it is in the facilities of the PCV Group’s product developers, who, over the past 25 years, have applied their expertise to support almost every well-known coffee machine manufacturer. Their particular specialism lies in dosing processes. The clients of this ‘high-tech foundry’ also include leading companies from the consumer goods industry and other sectors. Many of the PCV Group’s consultants, engineers and industrial designers are passionate coffee experts and understand every facet of the topic. These coffee pros have taken on board the fact that preparing the most perfect coffee possible not only requires raw materials of outstanding quality and the experience and touch of an experienced barista, but also involves a wide range of other factors. Brewing coffee is a complex procedure that can be optimised with the help of sophisticated technological solutions.
PCV members Bart Velthuizen, Stefan Ostermann, Luc Vinkenvleugel and Maarten de Lange travelled to Frankfurt to visit the largest European fair of the year in the field of additive manufacturing: Formnext.
The aim of the PCV Group is clearly stated: the abbreviation in the company’s name stands for “People Creating Value”. A team of 40 engineers, scientists and administrators who, supported by other experts from a variety of disciplines when necessary, develop and optimise new products – also in terms of the associated production costs. These “nerds”, who are based in Enschede in the Netherlands, possess valuable know-how that has, so far, been used mainly by multinational companies in the household appliances, medical technology and industrial sectors. In this interview, Leo Giesen, a mechanical engineer by training, a Design for Six Sigma (DFSS) Black Belt, and a consultant with the PCV Group, offers some insights.
Guest appearance at the IFA 2019: Six members of the PCV Group left the worldwide biggest consumer goods and home electronics fair in Berlin with some interesting impressions. Fred van Dijk, Bart Velthuizen, Stefan Ostermann, Jeroen Wijlens, Gerdjan Pape and Lex van Dockum took a look at the latest developments in the area of household technology. Some innovations stood out to them in particular:
Electric motorcycles are the future. But the technology still has a long way to go before this new standard is adopted. Bram Norp juggles his day job as an engineer at PCV Group with an exciting extracurricular project: he and a team of ambitious students are developing the Electric Superbike Twente.
‘To manage is to know’ – but choosing the right measuring method can be tricky, particularly if there are many variables involved. That’s why choosing the appropriate method for collecting data and gathering information is a vital part of the process. Our team always focuses on the cost and expenditure involved in acquiring insights at the ‘right’ stage of the development process.
Can we create value for you?
Pushing boundaries. Creating Value. Solving high-tech challenges. PCV Group creates value for a fast growing number of international companies in professional, consumer and medical markets.
Can we create value for your company? We look forward to hear from you!
PCV Group is a leading company for product and technology development and project management. We work in the international fields of medical, professional and consumer markets. We have a passion for dispensing & dosing system solutions, embedded systems and mechatronic applications. We love to invent and create low cost, high-tech solutions that turn good products into great products.