What do milk foam and cleaning products have in common?

Sustainable, environmentally friendly, sturdy and hygienic: packaging materials have to meet ever-more-demanding requirements, especially when they contain consumer products. For this reason, manufacturers are searching for new materials, while also enlarging existing packaging designs. “For example, in the cleaning products sector, the concentrations of the chemical constituents are being increased, so that a single package lasts the customer longer,” relates Martijn Torenbeek of the PCV Group. In this contribution, the engineer from the company based in Enschede, the Netherlands, describes the role that cross innovation plays in the development of new packaging solutions.