Industrial designer Lex van Dockum has overseen many product development processes in the course of his career. He worked in small engineering offices and various multinational companies before joining the PCV Group five years ago. Since then he has joined the management team and is particularly valued for his ability to take a “helicopter view” of a project. Where he had also become “fed-up” with the sluggish organisational structures of large companies, he now enjoys the freedom to improve or develop from scratch new products for clients, working with colleagues with very different specialisms. To do this, the team from the PCV Group employs an approach it calls ‘structured creativity’. In this interview the experienced project manager describes what exactly this entails.
Last week PCV visited the Aerosol & Dispening Forum (ADF) and the Packaging of Perfume, Cosmetics & Design (PCD) in Paris. Important themes were sustainability, responsibility and consumer sensibilities.
It is the users that ultimately determine whether a product is successful on the market or not. The PCV Group already incorporates this ethos at the product development stage, by making the needs of the user a focal point. User Centred Design (UCD) is the approach that a team of five is continuously improving for client projects of the Enschede-based product developers, without losing sight of their technical background. Industrial designer Bram Norp provides valuable insight.
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Pushing boundaries. Creating Value. Solving high-tech challenges. PCV Group creates value for a fast growing number of international companies in professional, consumer and medical markets.
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PCV Group is a leading company for product and technology development and project management. We work in the international fields of medical, professional and consumer markets. We have a passion for dispensing & dosing system solutions, embedded systems and mechatronic applications. We love to invent and create low cost, high-tech solutions that turn good products into great products.